The Hard Part of Vibe Coding Isn't Building.
What building HeyQ with AI taught me about the invisible product work that disappears between sessions.
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Traditional PM tools track work. AI-first builders need something different: a living product truth AI tools can understand and reuse as the product changes.
If Retroactive PM names the model, this is the operating loop: build with AI, capture what the work teaches you, and reuse that truth in the next session.
Traditional product management starts before the build. Vibe coding doesn't. So the product layer has to move.
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