The Hard Part of Vibe Coding Isn't Building.
What building HeyQ with AI taught me about the invisible product work that disappears between sessions.
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Here you can find all published blog posts.
Create Product Truth, Not More Tickets
Traditional PM tools track work. AI-first builders need something different: a living product truth AI tools can understand and reuse as the product changes.
Build → Capture → Reuse: The Workflow for AI-First Development
If Retroactive PM names the model, this is the operating loop: build with AI, capture what the work teaches you, and reuse that truth in the next session.
Retroactive PM: Product Management for Builders Who Build First
Traditional product management starts before the build. Vibe coding doesn't. So the product layer has to move.
Do Vibe Coders Even Need a PM Tool?
The most common pushback we hear, answered honestly: no, you don't. But that's not the whole story.
Vibe Coding Is Fast. Vibe Coding Forgets.
The hidden tax of building with AI - and why your product needs a memory.
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