Brief
Hook
The everything app (formerly the bird app). Real-time public conversation, hot takes, and main character moments — now with 100% more X.
One-Liner
A global town square where anyone can post their thoughts to the world in 280 characters (or 4,000 if you pay us), get ratioed, and watch brands have meltdowns in real-time.
Problem
What problem are we solving?
Legacy social media is boring, overly moderated, and not owned by me. The public square needs to be free (as in speech), premium (as in $8/month), and named after a letter I think is cool.
Who has this problem?
- Everyone on Earth — they just don’t know it yet
- Martian colonists (future roadmap)
- People who miss the chaos of early internet
- Journalists who pretend they hate us but refresh every 30 seconds
The Current Mess
Before X, Twitter was:
- Profitable? No
- Growing? Barely
- Fun? Sometimes
- Named after a bird? Unfortunately yes
Solution
How does X solve this problem?
We’re rebuilding the entire platform with a “move fast and break things (especially the things that were working)” mentality:
- Open up the algorithm — Let people see why they’re being shown crypto bros at 3am
- Democratize verification — Anyone can be “notable” for $8/month
- Expand content formats — Long posts, audio, video, live streaming, and eventually payments, banking, and probably food delivery
- Community-driven moderation — Let the crowd decide what’s true (Community Notes)
- Premium tiers — Free users get ads, paid users get… slightly fewer ads and a blue checkmark
Core Concept
X is not a social network. It’s:
- A real-time information network
- A digital town square
- An everything app (eventually)
- A vibe ✨
Target User
Primary Users
1. Power Users / “Twitter Natives”
- Post 10+ times daily
- Have opinions about the algorithm
- Know what “ratioed” means
- Will absolutely pay $8 for clout
2. Brands & Advertisers (please come back)
- Need real-time cultural relevance
- Want to go viral (the good kind)
- Currently “monitoring the situation”
3. Journalists & Media
- Claim they’re leaving for Bluesky
- Still here, still posting
- Our most engaged haters
4. Bots & Automated Accounts
- Our most loyal users
- Incredible engagement metrics
- “Definitely real people”
5. Lurkers
- 90% of users
- Never post, always watching
- The silent majority
Secondary Users
- Celebrities having public meltdowns
- Politicians bypassing traditional media
- Crypto founders announcing things
- That one guy who replies “ratio” to everything
Why Now
The Moment
It’s October 2022. I just mass-texted all my billionaire friends and accidentally committed to buying Twitter for $44 billion. No turning back now.
Market Timing
- Social media fatigue — People are tired of Facebook (old people) and Instagram (too curated)
- AI explosion — We can rebuild faster with AI-assisted development
- Creator economy boom — Creators need monetization (we’ll figure that out)
- Free speech discourse — Perfect time to become the “free speech platform”
Technical Opportunity
- Legacy Twitter codebase is bloated — time for “hardcore” engineering
- Can rebuild core features with 80% fewer employees (hypothesis)
- Modern AI tools make rapid iteration possible
- Microservices let us ship daily
Competitive Window
- TikTok might get banned (fingers crossed)
- Facebook is pivoting to metaverse (lol)
- No one takes Threads seriously yet
- Mastodon is too confusing for normies
Vision
6-Month Goals
- ✅ Ship verification 2.0 (paid blue checks)
- ✅ Launch long-form posts
- ✅ Rebrand to X (the people will love it)
- 🔄 Win back advertisers
- ⏳ Become profitable
12-Month Goals
- Launch payments/tipping
- Video-first feed (compete with TikTok)
- Creator monetization at scale
- “Everything app” foundation
The North Star
X becomes the global town square AND your digital wallet AND your dating app AND your food delivery AND basically WeChat but for the West.
One app to rule them all.
“Twitter is a bird. X is everything.”
— Me, probably
Open Questions
- [ ] Will advertisers return? (Asking for a finance team)
- [ ] Is “X” too abstract as a brand?
- [ ] How do we make money if brands keep leaving?
- [ ] Should we let everyone back on the platform?
- [ ] What if the “hardcore” employees also leave?